Below are links to a few examples of our survey and reporting capabilities. Any type of survey question can be supported, and any type of web graphic can be utilized. Our process provides boundless flexibility in programming from the simplest to the most complex online surveys.

All the surveys can be programmed using any of the following tools which help in making the survey more interactive and respondent friendly.

Virtual Shelf

The Virtual Shelf helps in testing the brand recall of viewers. The Virtual Shelf could be displayed for a pre-defined time period and then removed. The respondent is asked about any particular brand that was displayed and the exact location on which it was displayed. By providing multiple shelf options we can gauge the location on which the respondents most remember the brand located.


Card Sort

This helps in evaluating logo’s, packages, punch lines and a lot more in terms of classifying it into Most Acceptable & Least Acceptable ones instead of taking the respondent through a long list of ranking questions/grids. Makes it more interactive and making it fun and easy for the respondent to attend.

Concept Clicker

This helps in highlighting words or phrases in a text which appear appealing to the respondent. It can be used to track words or phrases to be included in the punch line and this becomes a better alternative when compared to text box entries where the respondent might enter invalid data. This also reduces time for coding of data in the back end.

Page Flip

A tool which can be used in any industry to analyze ad recall, article recall and competitive ad assessment, the page flip is used by the respondent as a virtual magazine where they can flip through all the pages and read it as well if needed.

News Stand

This tool enables the respondents to pick any specific magazine from the virtual news stand and flip through the pages. It can be widely used in the media industry to track ad or editorial recall.



Human Body

A tool widely used in the pharma industry, respondents use this to specify parts of a human body.



 
 


 


 




 
 
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