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Spectrum Solution’s
online focus groups combine the dialogue-driven
questioning of a focus group with the
interactive, graphical functionality of the
Internet to produce a completely unique research
tool. The experience of an Online Focus Group
session and the quality of information
immediately upon completion of a group will
change the way you think about and conduct
online focus groups.
Connect with your respondents in
record time and gain valuable insight into their
experiences and values. Harness the power of the
Internet and bring together people from across
the country or around the world, without the
expense of travel.
- Quality
research with a human face: Online research does not mean you lose the human
touch. The online environment elicits honest
responses, uninfluenced by peer pressure or
group dominance.
- Market
research at Internet speed: Projects conducted online can be turned around
faster than face-to-face research without
sacrificing quality. Conduct multi-city groups
in the same day without leaving your
office.
- Research
without borders:
Online Focus Groups let you tap into markets
around the world. If you need to talk to people
with limited time, online research streamlines
their time commitment, making recruitment
easier.
We provide the following
services:
·
Online
qualitative research via chat room-based focus
groups.
·
Easy-to-use
and stable chat room environment
·
Password
protected: all participants, including the
moderator, login using a username and
password.
· Moderator
controls: the discussion takes place in a chat
area. The moderator has controls and techniques
to keep everyone on track.
·
Full
staffing and management of the focus group
session where desired.
·
HTML
and multimedia (HTML, Flash, Video, Audio)
capabilities for enhanced interactivity with
focus group materials.
·
Focus
group polling
capabilities.
·
Transcript
and full reporting
facilities.
Cost
effectiveness and quick turnaround is our niche.
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